Davis College of Business & TechnologySport Business

JU Sport Business student being interviewed in the JU gymnasium.
JU sport business student in an NCAA conference gym.

Sport BusinessCurriculum

Sport Business prepares students for leadership positions in the community, school, collegiate, and professional environments. The curriculum presents core business and sport business knowledge supplemented with interdisciplinary topics, culminating with a real-world sports project.

Sample Courses 

  • Intro to Business of Sport 
  • Sport Facility & Event Management
  • Sport Law & Compliance 
  • Sport Business Strategy

Students earning their BBA in Sport Business are prepared to enter the industry at a variety of levels including community, scholastic, collegiate, and professional positions. Opportunities in the Sport Business profession range from marketing, finance, and management to sponsorship, public relations, or communications. The job market for the sport industry is highly competitive, but our students have the experience needed to secure jobs or pursue their education further with a master’s degree. 

Sport Business Curriculum Guide

Curriculum guides are subject to change per academic year.

AdmissionsStart Your Application

  • We are test-optional and do not require an essay if you have above a 3.0 GPA.
  • Entering students may declare business administration as a ​major. Many entering freshmen will declare a major of pre-business until they reach sophomore status.

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Contact Information Davis College of Business & Technology

Davis College of Business & Technology
Jacksonville University
2800 University Blvd N
Jacksonville, FL 32211


Email: dcob@826306.com

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